• Pablo Peña

Our new video equipment: the Sony A7SIII

We finally got our hands on it! Any of you videography buffs out there have probably already guessed what camera I’m talking about. That’s right, the Sony A7SIII. After years of rumors, promises and expectations, it came out a few months ago and it was no disappointment.


Ok, so it came out a few months ago, but getting your hands on one was no small feat. It was only available on pre-order and waiting times ranged from 6-12 months. But by some small miracle we found a place in Luzern that was selling them within a week. No idea how P&M Photo Media Luzern did it, but kudos. We sure were glad for it.


The Sony A7SIII is Sony’s answer to Panasonic’s remarkable GH5s, DSLR type cameras made specifically for video. The latter almost had it all, but not the ability to record 4k at 60fps and

Sony A7SIII

above. For those of us in video production, this made all the difference, to be able to punch in on an HD timeline AND get those smooth slomo shots. Ah! Such a treat to have the best of both worlds at last.


Sony's alpha 7S Mark III is the third version in the most video-focused of the Sony’s A7 series of full-frame cameras. It's a native 4K camera with impressive video specs and a revamped user interface. It can capture UHD 4K footage at up to 120p in 10-bit 4:2:2 encoding and boasts 16-bit Raw video output, as well as the following specs:


• 12MP BSI CMOS sensor

• Bionz XR processor

• On-sensor phase detection

• ISO 80-102,400 (expandable to 40-409,600)

• 9.44M-dot EVF with 0.91x magnification

• 4K video at up to 120p, 60p for 'at least an hour'

• 16-bit Raw video output at up to 60p

• 10-bit 4:2:2 internal capture (in codecs including H.265 and All-I H.264)

• Fully articulating LCD

• 5-axis in-body stabilization with SteadyShot active mode

• Twin card slots that each accept either SD or CFexpress Type A


Am I getting too technical? Sorry. I figured I’d save some of you time looking this up.


The Sony A7SIII’s sell in Switzerland for around CHF 4500. This is a hefty premium over 2015's Mark II, but still considerably lower than the launch price of Panasonic’s Lumix DC-S1H, which is now its closest competitor.

Sony A7SIII side view

At SmartCuts, we’ve already fully integrated the A7SIII into our video production workflow, most notably on a DJI gimbal for optimal stabilization. We very much appreciate its outstanding autofocus capacity, as well as all its other perks. To read more about those, and for a full review of this great new video camera, we recommend this article by DPReview, published on 3 February 2021.

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